Mark Masavage: Not Finished Yet
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Mark Masavage

Mark Masavage
A blue card outlining the details of a task needing completed. The card was produced by the Fizzy Kanban application created by 37signals.

Work Management

Fizzy: Just Another Work Management Tool or the Answer?

Project management tools often fail when they try to do too much. This article looks at why Asana stopped working for me, how Fizzy helped me regain focus, and what I learned about managing work without managing the tool.

By Mark Masavage 24 Jan 2026
Minimal fintech illustration of a founder reviewing aggregated financial data on a laptop, symbolizing open banking, CFPB Rule 1033, and the real cost of consumer financial data access.

Open Banking

What I have Learned About Rule 1033, Teller, and Importing Transactions

Importing financial data sounds simple until you try to build it. From aggregators to CFPB Rule 1033, this is what I’ve learned over three years of building a bootstrapped fintech product and navigating the real cost of “free” data.

By Mark Masavage 17 Jan 2026
A workspace with a laptop showing a cash flow dashboard and handwritten budgeting notes, representing financial decision-making and evaluating marketing tool costs.

budgeting

Can I Justify Spending $744 on Marketing Tools in 2026? What I Learned About Finluency While Deciding

I modeled a $744 annual marketing stack—Webflow, Ghost, Mailchimp—to see if I could justify the cost as a pre-revenue solopreneur. The cash flow impact surprised me, and the process revealed where Finluency needs clearer budgeting, better filtering, and a more intuitive view of constraints.

By Mark Masavage 01 Jan 2026
Leaving HubSpot: Cost-Effective Setup with Webflow & Notion

Marketing

Leaving HubSpot: Cost-Effective Setup with Webflow & Notion

Leaving HubSpot wasn’t about the tool. It was about finding something lighter and faster for a solopreneur. Webflow, Notion, and Mailchimp give me a simpler, more cost-effective setup so I can focus on building Finluency instead of fighting a complex marketing stack.

By Mark Masavage 30 Dec 2025
Mark Masavage: Not Finished Yet
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Mark Masavage: Not Finished Yet

Practical lessons from a solopreneur building a real product on a bootstrapped budget.